Anxious, ambitious, caring, pleasure-seeking, hard-working, yoga loving, cocktail drinking - and almost certainly yearning for a good night's sleep - Stylist Women are a very different, very specific set of people. The liberal, urban elite, they are probably the most influential demographic in Britain today.
Their politics are staunchly and passionately international, their relationships strive for relaxed equality, and their tastes in TV and music are uncompromisingly eclectic. Above all, they are looking for meaning. The old consumerism, which promised happiness in exchange for a debit card number, no longer holds sway. This generation values friendship and personal development over wealth. They are powerful consumers, but consumers with heart.
“My friends are the family I picked for myself. A range of weirdos and wonder, a gang of greatness.”
The Flat White Warriors of the City
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